f.re.e was held in Munich for the first time in 1970. At the time, it was called C-B-R Leisure and Travel. It is one of the most popular consumer exhibitions in southern Germany and now presents everything related to travel and recreation in all of its diversity.
With over 130,000 visitors—spread across all age groups—over five days, f.re.e provides an enormous reach. Here, you can talk face-to-face with your old and new customers and establish reliable and long-term customer relationships.
The whole world of travel and active leisure under one roof: Travel, Cruises, Health & Wellness, Trailer/RV Caravanning& Camping, Water Sports, Outdoor & Sports, and Cycling. The clearly defined segments provide clarity while also offering synergies and therefore the opportunity to acquire new customers.
At f.re.e, you present yourself to a broad segment of the public in an attractive environment next to your competition, thus enormously raising your profile. Thanks to extensive advertising and public relations by the f.re.e team, the trade fair and its exhibitors are guaranteed a great deal of attention.
At f.re.e, you will encounter a public with the power and motivation to purchase: The average monthly net household income of visitors is €3,850. 33% of visitors even have disposal income of more than €4,500 per month. 93% percent of visitors made purchases/booked trips or plan to do this due thanks to their trade fair visit. The visitors plan and book their vacation and leisure activities for the coming year directly at the trade fair.
In addition to your stand, f.re.e offers many other opportunities to present—at no additional cost: The various testing areas make your products available to visitors to experience—this is where they can try them out before buying. And on the seven stages and in the vacation movie theater, you will also have to chance to present your offerings and innovations to a broad public outside your stand. Our theme islands also place a special focus on selected focal points and thus enable visitors to gather information on one topic in one area.
The modern trade fair center, with its open-plan exhibition halls with natural lighting throughout, offers attractive stand locations. Optimal transport connections, functional infrastructure, easy-to-order stand packages, and committed support from an expert trade fair team are the ideal prerequisites for your pleasant and successful participation in the trade fair.
Secure your share of success—with an exhibition stand at f.re.e, Bavaria's largest trade fair for travel and leisure. Simply use our online application.