It Pays to Exhibit – Good Reasons for Taking Part in was held in Munich for the first time in 1970. At the time, it was called C-B-R Leisure and Travel. t is one of the most visited consumer fairs in southern Germany and presents the world of travel and leisure.

More information for you:

Attain your goals at Bavaria's largest travel and leisure trade fair

Meet customers face-to-face

With over 130,000 visitors—spread across all age groups—over five days, provides an enormous reach. Here, you can talk face-to-face with your old and new customers and establish reliable and long-term customer relationships.

Gain new customers

The world of travel and active leisure under one roof: Travel, Cruises, Health & Wellness, Trailer/RV Caravanning& Camping, Water Sports, Outdoor & Sports, and Cycling. The clearly defined segments provide clarity while also offering synergies and therefore the opportunity to acquire new customers.

Raise your profile

At you present yourself in an attractive environment alongside your competition to an interested audience, thus enormously raising your profile. Thanks to extensive advertising and public relations by the team, the trade fair and its exhibitors are guaranteed a great deal of attention.

Generate sales

At, you will encounter a public with the power and motivation to purchase: The average monthly net household income of visitors is €3,850. 33% of visitors even have disposal income of more than €4,500 per month. 93% percent of visitors made purchases/booked trips or plan to do this due thanks to their trade fair visit. The visitors plan and book their vacation and leisure activities for the coming year directly at the trade fair.

Present products and innovations

In addition to your stand, offers many other opportunities to present—at no additional cost: The various testing areas make your products available to visitors to experience—this is where they can try them out before buying. And on the seven stages and in the vacation movie theater, you will also have to chance to present your offerings and innovations to a broad public outside your stand.

Trouble-free participation in the trade fair

The modern trade fair center, with its open-plan exhibition halls with natural lighting throughout, offers attractive stand locations. Optimal transport connections, functional infrastructure, easy-to-order stand packages, and committed support from an expert trade fair team are the ideal prerequisites for your pleasant and successful participation in the trade fair.

Key figures from 2020

Information about the exhibition areas

Exhibitor application

Secure your share of success—with an exhibition stand at, Bavaria's largest trade fair for travel and leisure. Simply use our online application.

Trade fair
Exhibitor application

Secure your share of success—with an exhibition stand at, Bavaria's largest trade fair for travel and leisure. Simply use our online...

Exhibitor application
agenda, smartphone
The most important dates and logistics

The most important dates and logistics information: Setup, dismantling, Traffic Guide, dates and deadlines.

Dates & Logistics
Promoting your exhibition stand

Your exhibit at will be an even greater success if you take advantage of the advertising opportunities that are available.

Promoting your exhibition stand