Become our partner country for 2021! is Bavaria's largest travel and leisure fair where visitors can get information and inspiration, book their next holiday and buy products for new adventures. Gaining special attention here—a good reason for you to become the partner country.

Benefits of the partnership

  • In addition to your stand space, you will receive a exhibition space in the Entrance East free of charge
  • Increased visibility on the fairground through additional advertising space
  • Visibility of partner country logo on a variety of advertising material
  • Special attention in the media by attending the main press conference prior to
  • Presence in all exhibition areas by utilizing the stages—naturally the partner country has priority
  • Participation in the opening ceremony
  • Instawalk: present your country to our bloggers

Interested in a partnership?

Then contact us. Be there and be in focus with your country!

Jessica Tilly
Jessica Tilly
Exhibition Director
Messegelände, 81823 München
Katja Krämer
Katja Krämer
Exhibition Manager
Messegelände, 81823 München

Malta, Partner Country 2018 – read more

“The visitors showed a great interest in Malta on all days of the fair and concrete asked questions about holiday planning. At we were able to show how much our little country has to offer for holidaymakers.”

Albert Friggieri, Maltese Ambassador in Germany

Previous partner countries

2020 Italy • 2019 Czechia • 2018 Malta • 2017 Egypt • 2016 Seychelles • 2015 Spain • 2014 Croatia • 2013 Czechia • 2012 Slovenia • 2011 Hungary • 2010 Tunisia • 2009 Cyprus • 2008 Slovenia • 2007 Croatia • 2006 Austria • 2005 Italy • 2004 Hungary • 2003 Turkey • 2002 Spain (Catalonia) • 2001 Austria • 2000 Italy • 1999 Croatia • 1998 Bavaria

Key figures from 2019




Exhibitors from 60 countries


m² exhibition space in 8 halls

93 %

of exhibitors gave 2019 an overall rating of excellent, very good or good

96 %

of visitors gave 2019 an overall rating of excellent, very good or good


international journalists

Seychelles, Partner Country 2016 – read more

“For us, it was great to be at for the first time ever. The visitors were fascinated by our varied travel offers and the daily performances of our artists and dancers who brought the Seychelles to Munich for five days. We'll definitely be back next year.”

Edith Hunzinger, Director Seychelles Tourist Board Germany

You might also be interested in
Matching downloads for you
Exhibitor application

Secure your share of success—with an exhibition stand at, Bavaria's largest trade fair for travel and leisure. Simply use our online...

Exhibitor application
It Pays to Exhibit – Good Reasons for Taking Part in

Use your exhibit to present your products and services to an audience with purchasing power. Participating in is worthwhile!

Exhibiting is worthwhile
agenda, smartphone
The most important dates and logistics

The most important dates and logistics information: Setup, dismantling, Traffic Guide, dates and deadlines.

Dates & Logistics