It Pays to Exhibit – in the Water Sports Area at!

In the land of rivers and lakes: The sensational adventure area is an absolute visitor magnet.

The attractive water landscape appeals to boat and canoe fans as well as surfers, SUP specialists and divers. Many new target groups find what they are looking for in the trial diving pools and the magnificent lakescapes. Take advantage of the wave of enthusiasm and present yourself in the water sports region of Bavaria.

The water sports exhibition area

  • The watersports sector also managed to fill a complete hall by itself. There is so much on offer under one roof in hall B6 to truly bring the fascination of water sports alive for visitors.
  • The whole spectrum of water sports: Approximately 60 providers exhibit their offerings in the areas of boats, canoeing, diving, snorkeling, stand up paddle boarding, surfing, boating accessories, and boating schools.
  • Trying products out as a sales factor: Visitors can try out your products and offerings close up—the lake landscape for canoeing and SUP, and the diving basin for diving courses make this possible. A sales-boosting environment!
  • High-quality specialized events round the area off and attract numerous interested visitors: The ADAC Mediterranean skippers' meeting and the free voyage advice for skippers, the 3rd Munich Divers' Fair in conjunction with DAN Europe and the VIT (Association of International Diving Schools), as well as the information stand of the Bavarian Canoeing Association and the SUP world.
  • The moderated water sports stage offers you additional opportunities to present your offerings as an exhibitor. You will thus extend your reach and attract potential customers even outside your stand—with no additional costs whatsoever.
  • Exceptional satisfaction among visitors: 92 percent of visitors to the water sports area in 2019 gave it a rating of excellent, very good, or good.
  • Exceptional satisfaction among exhibitors: 89 percent of exhibitors in the water sports area gave 2019 a rating of excellent, very good, or good.

Prices for stand space only for the Water Sports exhibition area

You take care of designing, planning, building and dismantling your stand yourself.¹ All you have to pay is the participation fee per square meter of exhibition space for your stand.

Square meters Price¹
Square meters 9 – 50 m² Price¹ €92 / m²
Square meters 51 – 100 m² Price¹ €82 / m²
Square meters 101 – 500 m² Price¹ €72 / m²
Square meters 501 m² and more Price¹ €62 / m²
(All prices subject to VAT.)

¹ Please observe the Special Terms of Participation B.

² The mandatory communications fee includes the basic entry in the exhibition catalog (print, online and mobile).
Additional fees Price
Additional fees Mandatory communications fee² Price €190
Additional fees Fixed waste-disposal fee¹ Price €2.00 / m²
Additional fees AUMA fee Price €0.60 / m²
Additional fees Registration fee for co-exhibitors Price €190

Stand packages

Your trade fair participation is especially easy and hassle-free if you book the stand package in addition to your space, as it includes the most important services.

Important notes for exhibitors

Important notes regarding stand design, special exhibits as well as organization of your trade fair presence. At this document, we have compiled basic information on important topics in order to give you a first overview:

Exhibitor application 2020

Secure your share of success—with an exhibition stand at, Bavaria's largest trade fair for travel and leisure. Simply use our online application.

Do you have any questions about this area? Please feel free to contact us!

International Offices

Office Italy

Monica Galante
Office Italy
Via Bernardo Rucellai 10, 20126 Milano
+39 02 873690-39

Exhibition Management

Katja Krämer
Katja Krämer
Exhibition Manager
Messegelände, 81823 München
Exhibitor application

Secure your share of success—with an exhibition stand at, Bavaria's largest trade fair for travel and leisure. Simply use our online...

Exhibitor application
It Pays to Exhibit – Good Reasons for Taking Part in 2020

Use your exhibit to present your products and services to an audience with purchasing power. Participating in is worthwhile!

Exhibiting is worthwhile
agenda, smartphone
The most important dates and logistics

The most important dates and logistics information: Setup, dismantling, Traffic Guide, dates and deadlines.

Dates & Logistics