It Pays to Exhibit – in the Travel Area at!

Unbridled wanderlust. is the sales driver for your offers. In the topic area travel,vacations to remote spots are just as much in demand as are active or individual vacations or domestic travel.

In addition, our visitors search for exciting hiking and city tours as well as interesting destinations within Germany. Take your customers to the destination of their dreams. Our visitors are ready to get going.

The topic of travel on the water is presented in a bundled format in the Cruises & Boat Trips area.

The travel exhibition area

  • Three large exhibition halls dedicated to travel, divided clearly by country and region. About 830 international exhibitors are represented here, including tourism organizations, tour operators and travel agencies, hotels, campsites, and transport carriers.
  • A target group that is happy to travel—this is what has to offer you. Here, you will meet trade fair visitors who are already planning their next vacation – by advising them personally you will build a unique customer relationship. Thus, you can cultivate your image and benefit from sales on site, as well as from profitable post–trade fair business.
  • Free opportunities for presentation ensure greater reach. As an exhibitor, you can present yourself on the moderated show stage and in the vacation movie theater. You can enthrall visitors with your region and offerings and ensure a wow factor even away from your stand—at no additional cost.
  • The exciting events program breathes life into the subject of travel while simultaneously providing information and inspiration. Speakers invited by speak on the stages about their adventures, while the tourist trade visitor program draws professionals from the industry. This brings added value to the travel area and as an exhibitor, you will profit.
  • Exceptional satisfaction among visitors: 96 percent of visitors to the travel area in 2019 gave it a rating of excellent, very good, or good.
  • Purchase interest of visitors: around 43,000 visitors of 2020 expressed an interest in purchasing or booking in the Travel exhibiton area.

Prices for stand space only for the Travel exhibition area

You take care of designing, planning, building and dismantling your stand yourself.¹ All you have to pay is the participation fee per square meter of exhibition space for your stand. The stand variants shown here are available.

Stand Prices
Stand Row stand (1 side open) Prices 117 EUR/m²
Stand Corner stand (2 sides open) Prices 124 EUR/m²
Stand End stand (3 sides open) Prices 130 EUR/m²
Stand Island stand (4 sides open) Prices 137 EUR/m²
All prices subject to VAT.

¹ Please observe the Special Terms of Participation B

² The mandatory communications fee includes the basic entry in the exhibition catalog (print, online and mobile)
Additional fees Prices
Additional fees Mandatory communications fee² Prices 190 EUR
Additional fees Fixed waste-disposal fee¹ Prices 2.50 EUR/m²
Additional fees AUMA fee Prices 0.60 EUR/m²
Additional fees Registration fee for co-exhibitors Prices 190 EUR

Stand packages

Your trade fair participation is especially easy and hassle-free if you book the stand package in addition to your space, as it includes the most important services.

Important notes for exhibitors

Important notes regarding stand design, special exhibits as well as organization of your trade fair presence. At this document, we have compiled basic information on important topics in order to give you a first overview:

Exhibitor application

Secure your share of success—with an exhibition stand at, Bavaria's largest trade fair for travel and leisure. Simply use our online application.

Do you have any questions about this area? Please feel free to contact us!

International Offices

Monica Galante
Monica Galante
Office Italy
Via Bernardo Rucellai 10, 20126 Milano
+39 02 873690-39
Marijana Ceh
Marijana Ceh
Office Austria
Stuwerstraße 30/31, 1020 Wien
Exhibitor application

Secure your share of success—with an exhibition stand at, Bavaria's largest trade fair for travel and leisure. Simply use our online...

Exhibitor application
It Pays to Exhibit – Good Reasons for Taking Part in

Use your exhibit to present your products and services to an audience with purchasing power. Participating in is worthwhile!

Exhibiting is worthwhile
agenda, smartphone
The most important dates and logistics

The most important dates and logistics information: Setup, dismantling, Traffic Guide, dates and deadlines.

Dates & Logistics