It Pays to Exhibit – in the Outdoors Area at!

Ready for action: Take advantage of the high quality of visitors at f.r.e.e. Brand awareness, keen to invest and active: your audience is willing to spend money for their special recreational interests.

For mountain hiking, bouldering and climbing, running and paragliding. The outdoor sector shares hall C5 with the tent and accessories department of caravanning & camping.

The outdoor exhibition area

  • Again in Hall C5: the Outdoor, Tents and Accessories area under one roof. This will make C5 the place to go for all those yearning for adventure and nature lovers
  • Attractive platform for the outdoor sector: At, over 50 exhibitors present themselves, focusing in particular on the topics of apparel, hiking and climbing, running gear and equipment.
  • Attractive hands-on experiences such as the climbing tower really ignite something within the heart of those outdoor activity visitors.
  • The moderated outdoors stage offers you additional opportunities to present your offerings as an exhibitor. In this way, you can extend your reach and access even more potential customers—at no further cost. Well known names from the scene round off the stage program.
  • High-quality additional events and expert information sessions bring the topic of outdoors to life and make the area even more exciting—e.g., the CLIMB FREE boulder competition organized jointly with the DAV and information stand from the DAV.
  • Exceptional satisfaction among visitors: More than 90 percent of visitors to the outdoors area gave it a rating of excellent, very good, or good.
  • Exceptional satisfaction among exhibitors: 94 percent of exhibitors in the outdoors area gave 2019 a rating of excellent, very good, or good.

Prices for stand space only for the Outdoor exhibition area

You take care of designing, planning, building and dismantling your stand yourself.¹ All you have to pay is the participation fee per square meter of exhibition space for your stand.

Square meters Price¹
Square meters 9 – 50 m² Price¹ €92 / m²
Square meters 51 – 100 m² Price¹ €82 / m²
Square meters 101 – 500 m² Price¹ €72 / m²
Square meters 501 m² and more Price¹ €62 / m²
(All prices subject to VAT.)

¹ Please observe the Special Terms of Participation B.

² The mandatory communications fee includes the basic entry in the exhibition catalog (print, online and mobile).

Additional fees Price
Additional fees Mandatory communications fee² Price €190
Additional fees Fixed waste-disposal fee¹ Price €2.00 / m²
Additional fees AUMA fee Price €0.60 / m²
Additional fees Registration fee for co-exhibitors Price €190

Stand packages

Your trade fair participation is especially easy and hassle-free if you book the stand package in addition to your space, as it includes the most important services.

Important notes for exhibitors

Important notes regarding stand design, special exhibits as well as organization of your trade fair presence. At this document, we have compiled basic information on important topics in order to give you a first overview:

Exhibitor application

Secure your share of success—with an exhibition stand at, Bavaria's largest trade fair for travel and leisure. Simply use our online application.

Do you have any questions about this area? Please feel free to contact us!

International Offices

Office Italy

Monica Galante
Monica Galante
Office Italy
Via Bernardo Rucellai 10, 20126 Milano
+39 02 873690-39

Exhibition Management

Stefanie Geissler
Stefanie Geissler
Exhibition Manager
Messegelände, 81823 München
Exhibitor application

Secure your share of success—with an exhibition stand at, Bavaria's largest trade fair for travel and leisure. Simply use our online...

Exhibitor application
It Pays to Exhibit – Good Reasons for Taking Part in

Use your exhibit to present your products and services to an audience with purchasing power. Participating in is worthwhile!

Exhibiting is worthwhile
agenda, smartphone
The most important dates and logistics

The most important dates and logistics information: Setup, dismantling, Traffic Guide, dates and deadlines.

Dates & Logistics