It Pays to Exhibit – in the Bicycles Area at!


The boom area of Inform, test, buy. With this goal, visitors come to the action-packed bicycle trail, compare products and find suitable offers.

Take advantage of the increased demand: E-bikes, special wheels, navigation systems, cycling trips and tours, functional accessories: the full range is represented at

The Bicycles exhibition area

  • Optimal sales space: Approximately 90 exhibitors present the topic of cycling in all its aspects: manufacturers and dealers for cycle types such as city bikes, mountain bikes, or ebikes (approximately 60 brands), cycling tour operators, dealers of navigation systems, and cycling accessory dealers.

  • Trying products out as a sales factor: Nothing is more convincing than the product itself! On two long cycle courses, visitors can try your products on the spot before purchasing.

  • The moderated cycling stage offers you additional opportunities to present your offerings as an exhibitor. In this way, you can extend your reach and access even more potential customers – at no further cost. Well known names from the scene round off the stage program.

  • Sales boosted by the variety of areas covered by At you will encounter a mobile and active target group – a potential that you should make use of yourself! Trailer/RV campers in particular are also potential purchasers for cycles and ebikes – talk to them! At 2019.

  • High-quality expert information enriches the cycling area and attracts an interested public: Thus, for example, there is the mountain bike trans-Alpine advice provided by the DAV, an information stand of the ADFC, and an open cycle workshop.

  • Exceptional satisfaction among visitors: 93% of visitors to the bicycles area in 2018 gave it a rating of excellent, very good, or good.

  • Exceptional satisfaction among exhibitors: 92% of exhibitors in the bicycles area gave 2018 a rating of excellent, very good, or good.

“ 2018 was an extremely successful trade fair where we were able both to generate good contacts and make successful sales.”

Annette Wolf
Munich Sales Region Manager, HNF Nicolai GmbH Ost

Prices for stand space only for the Bicycles exhibition area

You take care of designing, planning, building and dismantling your stand yourself.* All you have to pay is the participation fee per square meter of exhibition space for your stand.

Square meters Price*
9 – 50 m² €89 / m²
51 – 100 m² €79 / m²
101 – 500 m² €69 / m²
501 m² and more €59 / m²
Additional fees Price
Mandatory communications fee** €130
Fixed waste-disposal fee* €2.00 / m²
AUMA fee €0.60 / m²
Registration fee for co-exhibitors €130

All prices subject to VAT.

* Please observe the Special Terms of Participation B.
** The mandatory communications fee includes the basic entry in the exhibition catalog (print, online and mobile).

Stand packages

Your trade fair participation is especially easy and hassle-free if you book the stand package in addition to your space, as it includes the most important services.
Get more information here.

Do you need help calculating the costs of your exhibit? We have a budget planner available that will allow you to plan your trade-fair budget quickly and reliably.
The Trade Fair Budgetplanner is available here.

Do you have any questions about this area? Please feel free to contact us!

Bild:Kim van Dijk
  • Kim
  • van Dijk
+49 30 3116514-14

Exhibition Management

  • Jutta
  • Zinsmeister
  • Exhibition Manager
+49 89 949-20211