Bavaria’s largest fair for leisure and travel will take place as a special edition next year. Due to the current situation, it is expected that decisions about travel and leisure will be made at much shorter notice in future. For that reason, Messe München and its exhibitors and partners have decided to postpone f.re.e 2021 to April 21 to 25.
Due to the current situation, both travel and leisure planning and the inspiration and booking periods next year will be significantly delayed. With this change of dates, f.re.e is catering to the needs of its exhibitors, as Dr. Reinhard Pfeiffer, Deputy CEO of Messe München, explains: “The talks with our customers show that there is a strong desire for a physical trade fair. That’s why, after a difficult year, we would like to offer our exhibitors a presentation platform in April 2021.”
As in previous years, the MÜNCHNER AUTO TAGE will also take place alongside the f.re.e special edition. Andrea Schaller, Publishing Manager of Münchener Zeitungs-Verlag (organizer of the MÜNCHNER AUTO TAGE), finds this a logical step: “The combination of MÜNCHNER AUTO TAGE and f.re.e has grown into a real model for success. Visitors can look forward to a large selection of automotive brands in 2021, too.”
Croatia will take on the role of partner country for f.re.e next year. Detailed information on this subject will follow in an upcoming press release.