It Pays to Exhibit – in the Bicycles Area at!

Around 30,000 visitors showed strong interest in purchasing from the bicycles segment: From e-bikes, city bikes, or specialist bikes to navigations systems, bike trips, and accessories, all were sought after at

Don’t let this opportunity slip by and come see for yourself at 2020!

More information for you:

The Bicycles exhibition area

  • Optimal sales space: Approximately 80 exhibitors present the topic of cycling in all its aspects: manufacturers and dealers for cycle types such as city bikes, mountain bikes, or ebikes (more than 60 brands), cycling tour operators, dealers of navigation systems, and cycling accessory dealers.
  • Trying products out as a sales factor: Nothing is more convincing than the product itself! On two long cycle courses, visitors can try your products on the spot before purchasing. There were more than 3500 test drives at 2019.
  • The moderated cycling stage offers you additional opportunities to present your offerings as an exhibitor. In this way, you can extend your reach and access even more potential customers – at no further cost. Well known names from the scene round off the stage program.
  • Sales boosted by the variety of areas covered by At you will encounter a mobile and active target group – a potential that you should make use of yourself! Caravaners in particular are potential purchasers for cycles and e-bikes. Talk to them via the free-to-use caravanning presentation stage and find out for yourself!
  • High-quality expert information enriches the cycling area and attracts an interested public: Thus, for example, there is the mountain bike trans-Alpine advice provided by the DAV, an information stand of the ADFC, and an open cycle workshop.
  • Exceptional satisfaction among visitors: 89 percent of visitors to the bicycles area in 2019 gave it a rating of excellent, very good, or good.
  • Exceptional satisfaction among exhibitors: 94 percent of exhibitors in the bicycles area gave 2019 a rating of excellent, very good, or good.

Prices for stand space only for the Bicycles exhibition area

You take care of designing, planning, building and dismantling your stand yourself.¹ All you have to pay is the participation fee per square meter of exhibition space for your stand.

Square meters Price¹
Square meters 9 – 50 m² Price¹ €92 / m²
Square meters 51 – 100 m² Price¹ €82 / m²
Square meters 101 – 500 m² Price¹ €72 / m²
Square meters 501 m² and more Price¹ €62 / m²
(All prices subject to VAT.)

¹ Please observe the Special Terms of Participation B.

² The mandatory communications fee includes the basic entry in the exhibition catalog (print, online and mobile).

Additional fees Price
Additional fees Mandatory communications fee² Price €190
Additional fees Fixed waste-disposal fee¹ Price €2.00 / m²
Additional fees AUMA fee Price €0.60 / m²
Additional fees Registration fee for co-exhibitors Price €190

Stand packages

Your trade fair participation is especially easy and hassle-free if you book the stand package in addition to your space, as it includes the most important services.

Important notes for exhibitors

Important notes regarding stand design, special exhibits as well as organization of your trade fair presence. At this document, we have compiled basic information on important topics in order to give you a first overview:

Exhibitor application

Secure your share of success—with an exhibition stand at, Bavaria's largest trade fair for travel and leisure. Simply use our online application.

Do you have any questions about this area? Please feel free to contact us!

International Offices

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Velokonzept Saade GmbH
Kim van Dijk
Straßburger Straße 55, 10405 Berlin

Exhibition Management

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Jutta Zinsmeister
Exhibition Manager
Messegelände, 81823 München
Exhibitor application

Secure your share of success—with an exhibition stand at, Bavaria's largest trade fair for travel and leisure. Simply use our online...

Exhibitor application
It Pays to Exhibit – Good Reasons for Taking Part in

Use your exhibit to present your products and services to an audience with purchasing power. Participating in is worthwhile!

Exhibiting is worthwhile
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The most important dates and logistics

The most important dates and logistics information: Setup, dismantling, Traffic Guide, dates and deadlines.

Dates & Logistics